WLPIP is a really great risk management tool – if it is utilized.
Last year showed a large market correction, and without a solid risk management plan, left many producers out of luck. Although many ranchers did benefit from the program last year, a large chunck remained without any risk management at all.
Ranching is a business and protecting your bottom line is one of the many ways to get ahead.
Here is a great article from the Canadian Cattlemen Magazine outlining the difference in uptake of WLPIP between last year and this year. It also does a great job of illustrating how effective WLPIP is for those who enroll.